ChatGPT Search makes Microsoft Bing an SEO priority

[Cpvr]

The search landscape just took an exciting twist, and it’s time to revisit an old friend (or that distant cousin you rarely check on): Microsoft Bing.


With ChatGPT Search relying on Bing’s index, overlooking Bing could mean missing a significant opportunity in search. So, is Bing’s index really a new SEO priority?





Why Bing, and why now?

• ChatGPT relies on Bing’s index: If Bing doesn’t index your page, ChatGPT can’t pull it up either. It’s not a crisis, but it’s time to get acquainted with Bing – neglecting it might mean lost visibility.


• It’s not about Bing rankings: ChatGPT Search has its own algorithm, so Bing rankings don’t directly impact it. But if your pages aren’t indexed in Bing, ChatGPT won’t be able to find them.





Should you shift focus to Bing?

This isn’t an all-hands-on-deck emergency, but it’s not something to ignore, either. While ChatGPT Search isn’t Google in scale, it’s a great opportunity to tune up your SEO efforts and prepare for a new audience. Complex sites especially should check if Bing is indexing the key pages that drive SEO traffic on Google – catching any gaps now could save you later.





Auditing Bing doesn’t have to be a hassle

Does this require a major strategy shift? Not necessarily. Bing is efficient at indexing, so any issues should be minimal but worth a quick check.





1. Use Bing Webmaster Tools to review indexed pages and flag any gaps. It’s a quick task – perfect for a pre-meeting check-in.


2. Compare traffic from Google vs. Bing: Look at which URLs perform on Google and see if they’re also indexed by Bing. This can help you pinpoint any missing content without needing a full audit.


3. Bing SEO Tip: If you’re familiar with APIs, consider exporting your URL list and using the Bing Webmaster API to check indexing. This is the fastest way to verify your Bing indexing status.





Turning Bing improvements into executive wins

Can Bing’s connection to ChatGPT Search make you look good to leadership? Absolutely! ChatGPT’s Bing integration gives you a chance to show your team that you’re ahead of the curve. Explain how ChatGPT Search, paired with Bing’s index, is shaping search trends and why staying visible matters.





When discussing any indexing gaps with executives, don’t just highlight the issues – focus on the solutions and potential long-term gains. Present it as a chance to stay at the forefront of search trends and maintain visibility.





Looking to 2025: Should Bing be on your SEO roadmap?





It may not be urgent, but adding Bing optimization to your 2025 strategy is a wise move. With ChatGPT Search anchored to Bing’s index, it’s a good way to future-proof your visibility. Bring it up in your next SEO update – it’s a proactive approach that positions you as a forward-thinking SEO leader.





Will ChatGPT always rely on Bing?





Could ChatGPT build its own index someday? Perhaps, but creating a full web index takes years of development, as shown by Google and Bing’s journeys. ChatGPT’s current model is more like Yahoo’s early days, leaning on Bing’s established infrastructure for reliable indexing.





For now, Bing’s index is essential to ChatGPT’s strategy, making it valuable to keep Bing in your SEO toolkit. This partnership gives ChatGPT a solid indexing backbone, so Bing’s relevance is more than a temporary trend – it’s likely here to stay.





A new spotlight on Microsoft Bing





As ChatGPT Search evolves, Bing is positioned to shine. A small investment in Bing optimization could have a big payoff – no sweeping changes needed, just a bit of Bing-friendly auditing. Getting your Bing indexing in shape now will set you up for success as ChatGPT Search gains traction.

Source: ChatGPT Search makes Microsoft Bing an SEO priority

 

[Shawn Gossman]

Does everyone actively optimize for Bing here? Or do you think what you do for Google is good enough?

 

[~ True Legend ~]

Does everyone actively optimize for Bing here? Or do you think what you do for Google is good enough?

I doubt it lol, Microsoft of course wanna optimise their own products

Ih and only Google is permitted to display Reddit search results.

 

[Shawn Gossman]

I've only ever optimized based on what Google wants.

It's the biggest search engine in the world and YouTube is second.

 

[~ True Legend ~]

I don’t think anyone can prefer anything over Google now that Reddit results inly appear in google. Google now dominate the search engine market given the number of contracts, with respect to data scraping, that have been signed. lol

 

[Shawn Gossman]

Did Reddit block AI? I know Quora said it was going to. I bet you anything that most answers on Quora are AI-generated, LOL.

 

[~ True Legend ~]

Did Reddit block AI? I know Quora said it was going to. I bet you anything that most answers on Quora are AI-generated, LOL.

Reddit blacklisted everything except Google im its robots.txt file for data scrapimg. And yes this is for AI reasons but this also affects search engine visibility as the same crawlers are used

How do you know of Reddit’s situation but not Quora??? The reddit-google situation was in front headlines of many tech outlets just recently

 

[Cpvr]

Reddit blacklisted everything except Google im its robots.txt file for data scrapimg. And yes this is for AI reasons but this also affects search engine visibility as the same crawlers are used

How do you know of Reddit’s situation but not Quora??? The reddit-google situation was in front headlines of many tech outlets just recently

Quora has a chat bot called Poe that answers user’s questions. It’s also posts its own questions. Their developer made a post about it.

Poe

Today, we are opening up public access to a new AI product we have been building called Poe. Poe lets people ask questions, get instant answers, and have back-and-forth conversations with several AI-powered bots. It is initially available on iOS, but we will be adding support for all major platfo...

quorablog.quora.com

 

[Shawn Gossman]

Quora has a chat bot called Poe that answers user’s questions. It’s also posts its own questions. Their developer made a post about it.

Poe

Today, we are opening up public access to a new AI product we have been building called Poe. Poe lets people ask questions, get instant answers, and have back-and-forth conversations with several AI-powered bots. It is initially available on iOS, but we will be adding support for all major platfo...

quorablog.quora.com

Interesting. Thanks for sharing!

 

[~ True Legend ~]

Quora has a chat bot called Poe that answers user’s questions. It’s also posts its own questions. Their developer made a post about it.

Poe

Today, we are opening up public access to a new AI product we have been building called Poe. Poe lets people ask questions, get instant answers, and have back-and-forth conversations with several AI-powered bots. It is initially available on iOS, but we will be adding support for all major platfo...

quorablog.quora.com

Ah we seem to be talking past each other, I’m afraid

 

[Cpvr]

Does everyone actively optimize for Bing here? Or do you think what you do for Google is good enough?

I think what we do for google is already enough, but Bing has its own recommendations. Their webmaster tools gives you some insights.

If we’re ranking well on Google, it’s more than likely than we’ll see the same results on Bing as well.

 

[Shawn Gossman]

I think what we do for google is already enough, but Bing has its own recommendations. Their webmaster tools gives you some insights.

If we’re ranking well on Google, it’s more than likely than we’ll see the same results on Bing as well.

I will say this.

I do try to enable Bing Webmaster on websites that I have Google Search Console on.

I think that's a good start to cater to both entities.

 

[~ True Legend ~]

I think what we do for google is already enough, but Bing has its own recommendations. Their webmaster tools gives you some insights.

If we’re ranking well on Google, it’s more than likely than we’ll see the same results on Bing as well.

Maybe not if your sites are linked to by Reddit

Reddit blacklisted everything except Google im its robots.txt file for data scrapimg. And yes this is for AI reasons but this also affects search engine visibility as the same crawlers are used

 

[Cpvr]

Maybe not if your sites are linked to by Reddit

Exactly. But, If and when Google turns off their firehose, Reddit will be in trouble.

Why Reddit Is Blowing Up

The social media site is making money and growing fast. It can thank new search traffic.

nymag.com

That’s why it’s never a good idea to keep all your eggs in one basket. Reddit has been blowing up lately because of Google, but if they loose all that traffic, it’s a wrap.

 

[~ True Legend ~]

Exactly. But, If and when Google turns off their firehose, Reddit will be in trouble.

Why Reddit Is Blowing Up

The social media site is making money and growing fast. It can thank new search traffic.

nymag.com

That’s why it’s never a good idea to keep all your eggs in one basket. Reddit has been blowing up lately because of Google, but if they loose all that traffic, it’s a wrap.

Sure that contract must be expensive for other search engines to have refused that contract with Reddit.

With that said, Google is bound its reputation for being such a powerful search engine if it were to terminate all the contracts (with Reddit only being one of them) Google managed to get exclusive deals on prior to its rivals.