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Do you still submit to forum directories?
Do you ever submit paid submissions?
Do you ever submit paid submissions?
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Forum Directories
- Thread starter Shawn Gossman
- Start date
-
- Tags
- forum directories
I'll just throw these stats out there for Forum Directory to let others determine if they want to add their forums before they're automatically added from the long list of forums in the queue (or rethink whether they want to add their forums to other directories after the following rhetorical questions posed).
The current public statistics for FD:
Views: 171,720
Clicks: 4,091
Private statistics are much higher. Forum Directory also passes tracking variables in the URL so forums know exactly which link was clicked on FD that got a user to their forum by viewing their Analytics, too.
That would be an average of a 2.3% CTR for each directory listing.
Doing a dive into each item to determine their true click-through rates shows that this is about the sweet spot for a forum listed in the Directory.
The shown view count and click counts may not be that impressive (randomly in the middle to show the average), but you're risking losing 1 sign-up (potentially per year as FD has only been open 6-7 months) by not having a simple "set and forget" listing that costs you nothing to maintain.
There are, of course, outliers of newer forums added with a 0% CTR, but the outliers of 10% (to even 19%) make up for those. If I excluded the outliers from the query, the average CTR would probably be nearer to 3.5%.
So, my question would be, why lose out on those clicks and possible conversions by not adding your forum to Forum Directory or any other directory? Any way you can filter traffic through Google, or other means with a directory listing, can only be good for your forum. For one, you're pushing your competition down when a listing ranks (if the directory has enough authority to rank just below you, but above the competition), or helps your listing rank for something you don't even target, for more brand awareness, and secondly, just making yourself easier to find with the directory doing the promotion leg work.
Take a second to look at those views and clicks again. They came from somewhere, and they might not otherwise have ever landed on your forum to begin with...
The current public statistics for FD:
Views: 171,720
Clicks: 4,091
Private statistics are much higher. Forum Directory also passes tracking variables in the URL so forums know exactly which link was clicked on FD that got a user to their forum by viewing their Analytics, too.
That would be an average of a 2.3% CTR for each directory listing.
Doing a dive into each item to determine their true click-through rates shows that this is about the sweet spot for a forum listed in the Directory.
The shown view count and click counts may not be that impressive (randomly in the middle to show the average), but you're risking losing 1 sign-up (potentially per year as FD has only been open 6-7 months) by not having a simple "set and forget" listing that costs you nothing to maintain.
There are, of course, outliers of newer forums added with a 0% CTR, but the outliers of 10% (to even 19%) make up for those. If I excluded the outliers from the query, the average CTR would probably be nearer to 3.5%.
So, my question would be, why lose out on those clicks and possible conversions by not adding your forum to Forum Directory or any other directory? Any way you can filter traffic through Google, or other means with a directory listing, can only be good for your forum. For one, you're pushing your competition down when a listing ranks (if the directory has enough authority to rank just below you, but above the competition), or helps your listing rank for something you don't even target, for more brand awareness, and secondly, just making yourself easier to find with the directory doing the promotion leg work.
Take a second to look at those views and clicks again. They came from somewhere, and they might not otherwise have ever landed on your forum to begin with...