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Google looking to downsize search and ad units

Cpvr

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Google offered a buyout program to its search, ad engineering units and marketing, research and communications teams, according to CNBC. The notice went to employees today as a “voluntary exit program.” The Information reported that the Google offered buyouts to employees in the search and ads unit.

“Knowledge and information, or K&I, is the unit that houses Google’s search, ads and commerce divisions. The buyouts Tuesday are the company’s latest effort to reduce headcount, which Google has continued to do in waves since laying off 12,000 employees in 2023,” CNBC wrote.

What Google said. “Earlier this year, some of our teams introduced a voluntary exit program with severance for U.S.-based Googlers, and several more are now offering the program to support our important work ahead,” Google spokesperson Courtenay Mencini wrote in an emailed statement to CNBC.

“I want to be very clear: If you’re excited about your work, energized by the opportunity ahead, and performing well, I really (really!) hope you don’t take this! We have ambitious plans and tons to get done,” Fox wrote, according to the memo which was reviewed by CNBC. “On the other hand, this VEP offers a supportive exit path for those of you who don’t feel aligned with our strategy, don’t feel energized by your work, or are having difficulty meeting the expectations of your role.”

This comes only days after Sundar Pichai, Google’s CEO, told Bloomberg’s Emily Chang in an interview that he expects Google “will grow from our current engineering base even into next year.” He said this at the 9:40 mark in this interview.

Layoffs may come. Often, but not always, buyout programs also lead to layoffs. If enough employees do not accept the buyout program and Google wants to hit a specific headcount, Google will have to layoff more of its workforce.

Hybrid/in-person push. Google is also requiring some units to return to the office, for remote workers who live within 50 miles of an office, Google confirmed with CNBC. They will be expected to assume a hybrid work schedule “in order to bring folks more together in-person.”

Some history. In early 2023, Google laid off 12,000 employees, one of its first-ever mass layoffs in the history of the company. A year later, Google laid off hundreds within the Google Ads team.

Many thought Google was done with layoffs, but maybe not yet.

Source: https://searchengineland.com/google-looking-to-downsize-search-and-ad-units-456886
 
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