Harnessing the Power of Social Media for Forum Growth

[Shawn Gossman]

Social media platforms can be powerful allies in driving traffic to your forum.

This topic explores effective social media marketing strategies, such as creating engaging posts, utilizing targeted ads, and leveraging influencers in your niche.

Share your experiences with different platforms and discuss which strategies have yielded the best results for your forum.

 

[_Al]

Its an interesting set of circumstances. We vilify social media as being the death knell of forum communities but we leverage the influence of social media to support and promote those same communities. It can be a double-edged sword.

We want to pull people away from social media so your promotion strategy requires some finesse. You don't want to be giving the likes of Facebook and Twitter all your content, but at the same time you need to give them enough to generate traffic. The risk is always that in an effort to drive community engagement on your community you actually foster engagement on the site you're trying to leverage.

 

[Shawn Gossman]

Social media to me is a tool.

You use it to build a brand, create your community and then convert them to your own platform, whether it's a forum or a newsletter or a blog.

But social media requires more than just forum promotion in order for it to work.

It's more about brand promotion than it is forum promotion.