Monetization and Authenticity in Blogging

[Shawn Gossman]

How do you balance monetization efforts with maintaining the authenticity of your blog?

Meaning...

How do you profit from your blogging activities while still being authentic and not looking like someone who is just trying to make money?

Running ads can often give viewers the wrong impression about why your blog exists, and they'll judge a book by its cover. How do we overcome this without sacrificing our goals to profit?