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Profit Reducing churn with annual memberships

Shawn Gossman

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Churn for forums is when monthly premium members stop using the premium service and therefore quit paying you each month.

You risk churn by offering a monthly subscription model.

If you just offer an annual subscription plan, then you'll at least get a year's worth of profit rather than hoping to get it each month.

You can usually take 10% off for annual fees too in order to make it worth the member's payment.

How do you feel about this? Is it something you practice? Why or why not?
 
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