I recently came across this article,
Explore how AI is transforming content creation, challenging the sustainability of independent creators in writing, art, music, and more.
thereasonforeverything.com
You feel it already, don’t you?
You’re working twice as hard—more research, more hours, more strategy. Your content is better than ever. Yet instead of growing, you’re stagnating—or worse, losing ground.
You push harder just to hit the numbers that came easily two years ago.
And you’re not alone.
Ask any independent creator—YouTubers, writers, graphic designers, TikTokers, musicians, voice actors, authors—and they’ll all tell you the same thing:
“It’s just harder now.”
They’ll blame oversaturation. They’ll blame the algorithm. They’ll blame the market, inflation, politics—anything but the truth.
Not because they don’t know it. Because they don’t want to face it.
What is that truth?
AI is taking over independent content creation—not some of it, all of it. And it’s not happening slowly.
1. YouTube: AI Channels Are Outpacing Human Creators
- AI-generated YouTube channels are flooding the platform, producing dozens of videos per day while human creators struggle to make one per week.
- Fully AI-generated faceless channels—using AI for scripting, voiceovers, animation, and thumbnails—are racking up millions of views at a fraction of the effort.
- In 2023, MrBeast, one of the biggest YouTubers in the world, warned that AI-generated content will replace most faceless creators within five years (X/Twitter, 2023
2. Writing: AI Content Is Saturating Blogs and Books
- AI-generated blog content is flooding the internet, outpacing human writers at an unsustainable rate. Google has confirmed that AI-written articles are ranking in search results, meaning SEO-driven blogging is already being automated away (Google Search Central, 2023).
- Amazon’s Kindle marketplace is being overwhelmed with AI-generated books, forcing human authors to compete against mass-produced, zero-effort content (Reuters, 2023).
- In response, Amazon introduced AI disclosure policies, requiring authors to label AI-generated content—a clear sign that the problem has already spiraled out of control (Amazon KDP, 2023).
3. Art & Graphic Design: AI Is Outproducing Human Artists
- AI-generated artwork is flooding the market, undercutting human artists at an alarming rate. Tools like MidJourney and Stable Diffusion can generate high-quality images in seconds—eliminating the need for expensive commissioned work.
- Major companies are already replacing human illustrators with AI-generated art. In 2023, Netflix Japan released an animated short titled The Dog & The Boy, which featured AI-generated backgrounds, explicitly stating that the decision was made to avoid hiring human artists (Netflix Japan, 2023).
- Stock image sites are now accepting AI-generated submissions, leading to a surge of mass-produced, low-effort AI artwork that devalues original human creations.
4. Music & Voice Acting: AI Is Dismantling the Industry
- AI-generated music is now so realistic that entire albums are being created without human artists. AI tools can generate fully produced songs—including lyrics, vocals, and instrumentals—without any human involvement.
- AI voice cloning is advancing so rapidly that video game studios are replacing professional voice actors with AI-generated performances. Instead of hiring new talent, companies are opting for AI-generated voices that can be adjusted, re-recorded, and localized instantly (Kotaku, 2023).
- Streaming platforms are struggling to manage an influx of AI-generated songs, making it increasingly difficult for real musicians to stand out in an oversaturated market.
5. The Final Blow: AI Is Getting Better Every Day
What makes this different from past technological shifts? Speed, scale, and scope.
Unlike the transition from radio to TV or newspapers to digital media, AI isn’t just replacing a format—it’s replacing human effort itself.
And it’s doing so at an exponential rate.
- AI writing models are already outperforming most entry-level freelancers.
- AI video content is advancing faster than anyone predicted.
- AI voice models are already replacing voice actors in gaming and animation.
Independent content creators are no longer just competing with each other. They are competing with an intelligence that never sleeps, never tires, and never stops improving.
But this isn’t just technological progress. It isn’t just another industrial shift.
What we are witnessing is not just technological acceleration. It is the manifestation of a force far greater than any individual innovation—one that has shaped evolution, intelligence, and competition for millennia.
It is called the
Will to Power—the force that governs all existence, relentlessly driving everything toward its most optimized, efficient, and dominant state.
This law is not a philosophy. It is not a theory. It is simply observable reality. Wherever life exists, wherever systems emerge, wherever competition takes place, the Will to Power is in motion—refining, evolving, and eliminating what can no longer keep up.
The changes we are witnessing in content creation are a pristine example of this force in action. AI is the most refined manifestation of the Will to Power we have ever created.