Auto-Posting to Social Platforms: Is It Convenience or Spam Risk?

[Jennifer]

Automatically sharing threads to social media increases visibility, but can feel impersonal or spammy. How should admins approach automation to attract members from social media without annoying them?

 

[Shawn Gossman]

Automatically sharing threads to social media increases visibility, but can feel impersonal or spammy. How should admins approach automation to attract members from social media without annoying them?

Auto-posting promotional content is a big risk.

I schedule all my social media content a week in advance.

However, I used a 90/10 strategy. 90% native content like engagement questions, tips, Reels, and photo galleries uploaded to the platform. It's unique and native to the platform. Algorithms LOVE that 90%. The other 10% is links to my posts which is promotional content. Algotrithms don't like that but if you're good to the system, they'll give those posts some views.

If all you post is promotional, algorithms will ALWAYS work against you. Why shouldn't they? It's their job to keep people on the platform so ads can be clicked, That's how the platform makes it money and is able to continue staying online.

A strategy that posts promotional content more than native content is a terrible strategy that will not work.