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OpenAI’s goals of building a “super assistant” app and reaching general artificial intelligence won’t succeed without search technology but Google has declined to work with the startup, the head of its ChatGPT product testified Tuesday in the Google antitrust trial.
OpenAI’s Nick Turley said the company never intended to simply create a chatbot like its popular ChatGPT, and instead wanted to deliver a “super assistant” that can help users complete tasks. But the large language models that underlie the company’s chatbot have inherent limitations because of a lack of recent information and their tendency to hallucinate, or invent false answers to questions when they don’t know the answer. That’s where search capability becomes essential, he said.
“Search technology is a necessary component,” Turley testified in Washington federal court as part of the Justice Department’s antitrust case against Alphabet Inc.’s Google. “You can’t have a super assistant that doesn’t know the current facts or makes things up.”
OpenAI’s ChatGPT, launched to the public in November 2022, was initially viewed internally as a research project. The company didn’t expect the app would become one of the most viral software products of all time, ushering in a new wave of AI investment and consumer frenzy. Since launching ChatGPT, OpenAI has started bringing more assistant-like functionality into its products, such as the ability to search the web, write code, and do complex research, as well as a tool called “Operator,” that can do tasks such as book a restaurant reservation on a user’s behalf.
“We are not trying to recreate the type of experience you find on Google with 10 blue links and ads,” he said.
Read More: Google, DOJ Go Back to Court to Fight Over Search Monopoly
Turley was called by the Justice Department to testify as part of a three-week trial aimed at determining what changes Google must make to its business after a federal judge found last year that the company monopolized the search market. Judge Amit Mehta is set to decide by August what business practices Google must modify.
Microsoft Corp. has poured more than $13 billion into a partnership with OpenAI, tapping the startup’s generative-AI technology to enhance its Bing search service, Edge internet browser and, most notably, integrate an AI Copilot service into Windows. In turn, the startup uses Microsoft’s Azure cloud servers and has access to Bing’s search information.
During his testimony, Turley never directly talked about Microsoft, instead referring to a relationship with “Provider No. 1.” Turley said that OpenAI had “significant quality issues” with the search information from that provider.
“It became clear over time that it was not viable to depend on” another company in the long run, he said. “It was at best a near-term solution.”
Read More: Google Paid Samsung ‘Enormous Sums’ for Gemini AI App
In early 2024, OpenAI began to build out its own search index, he said. Turley set a goal of having ChatGPT rely on OpenAI’s own search index 80% of the time by the end of this year. That was overly ambitious, he acknowledged in his testimony, and he estimated that it will take several more years. Part of the difficulty is websites that limit OpenAI’s web crawler, he said.
“Google can outspend us or offer more traffic to these partners than we can,” Turley said. “They have way more queries every single day.”
In August, OpenAI reached out to Google about whether they could reach an agreement to gain access to the search giant’s index, Turley said. Google provides some access to Meta Platforms Inc. for its AI products, Turley said, a partnership Meta Chief Executive Officer Mark Zuckerberg has spoken about publicly.
Google never responded to OpenAI in writing, he said, but declined in verbal conversations.
The testimony is significant because Turley said OpenAI sought to work with Google’s search engine but was turned down. The Justice Department’s proposed remedy for Google’s monopolization of the market would require Google to share its search index with rivals to help them improve their products after the search giant’s years of monopolization. Turley said that having that access would accelerate OpenAI’s plans.
“Having access to the data that underlies Google’s index, the content or signals, would accelerate the development of our own index,” he said.
Source: https://www.bloomberg.com/news/arti...openai-in-google-trial?embedded-checkout=true
OpenAI’s Nick Turley said the company never intended to simply create a chatbot like its popular ChatGPT, and instead wanted to deliver a “super assistant” that can help users complete tasks. But the large language models that underlie the company’s chatbot have inherent limitations because of a lack of recent information and their tendency to hallucinate, or invent false answers to questions when they don’t know the answer. That’s where search capability becomes essential, he said.
“Search technology is a necessary component,” Turley testified in Washington federal court as part of the Justice Department’s antitrust case against Alphabet Inc.’s Google. “You can’t have a super assistant that doesn’t know the current facts or makes things up.”
OpenAI’s ChatGPT, launched to the public in November 2022, was initially viewed internally as a research project. The company didn’t expect the app would become one of the most viral software products of all time, ushering in a new wave of AI investment and consumer frenzy. Since launching ChatGPT, OpenAI has started bringing more assistant-like functionality into its products, such as the ability to search the web, write code, and do complex research, as well as a tool called “Operator,” that can do tasks such as book a restaurant reservation on a user’s behalf.
“We are not trying to recreate the type of experience you find on Google with 10 blue links and ads,” he said.
Read More: Google, DOJ Go Back to Court to Fight Over Search Monopoly
Turley was called by the Justice Department to testify as part of a three-week trial aimed at determining what changes Google must make to its business after a federal judge found last year that the company monopolized the search market. Judge Amit Mehta is set to decide by August what business practices Google must modify.
Microsoft Corp. has poured more than $13 billion into a partnership with OpenAI, tapping the startup’s generative-AI technology to enhance its Bing search service, Edge internet browser and, most notably, integrate an AI Copilot service into Windows. In turn, the startup uses Microsoft’s Azure cloud servers and has access to Bing’s search information.
During his testimony, Turley never directly talked about Microsoft, instead referring to a relationship with “Provider No. 1.” Turley said that OpenAI had “significant quality issues” with the search information from that provider.
“It became clear over time that it was not viable to depend on” another company in the long run, he said. “It was at best a near-term solution.”
Read More: Google Paid Samsung ‘Enormous Sums’ for Gemini AI App
In early 2024, OpenAI began to build out its own search index, he said. Turley set a goal of having ChatGPT rely on OpenAI’s own search index 80% of the time by the end of this year. That was overly ambitious, he acknowledged in his testimony, and he estimated that it will take several more years. Part of the difficulty is websites that limit OpenAI’s web crawler, he said.
“Google can outspend us or offer more traffic to these partners than we can,” Turley said. “They have way more queries every single day.”
In August, OpenAI reached out to Google about whether they could reach an agreement to gain access to the search giant’s index, Turley said. Google provides some access to Meta Platforms Inc. for its AI products, Turley said, a partnership Meta Chief Executive Officer Mark Zuckerberg has spoken about publicly.
Google never responded to OpenAI in writing, he said, but declined in verbal conversations.
The testimony is significant because Turley said OpenAI sought to work with Google’s search engine but was turned down. The Justice Department’s proposed remedy for Google’s monopolization of the market would require Google to share its search index with rivals to help them improve their products after the search giant’s years of monopolization. Turley said that having that access would accelerate OpenAI’s plans.
“Having access to the data that underlies Google’s index, the content or signals, would accelerate the development of our own index,” he said.
Source: https://www.bloomberg.com/news/arti...openai-in-google-trial?embedded-checkout=true