Profit Does monetization talk scare members away?

[Shawn Gossman]

Forum monetization talk...

Adding ads. Adding premium membership. Adding a pay gate to content.

There are many ways to talk about monetizing a forum. But does this sort of talk do more bad than good for a forum? Does the talk of monetizing a forum potentially scare members away because they're used to having a free and ad-free forum community?

How do we overcome this potential issue? What have you done?